Direct sales and short supply chains – Delicatessens & local products

In Moorea, direct sales and short supply chains play an important role in providing access to local products. Delicatessens, fenua product shops, bulk stores, and wine merchants act as essential intermediaries between producers and consumers. These businesses select products from local or regional supply chains: honey, jams, spices, vanilla, coconut products, juices, syrups, chocolates, rums, wines, craft beers, and culinary preparations. Some also offer bulk products, allowing customers to buy just the right amount and limit packaging. Short supply chains reduce the number of intermediaries, better promote the work of producers, and ensure better product traceability. Customers can identify the origin, manufacturing methods, and, in many cases, the producer themselves. Local wine merchants and delicatessens also play a role in helping people discover the flavors of the fenua. They showcase products that are sometimes hard to find elsewhere, offer advice on uses, pairings, and storage methods, and help raise awareness of small-scale artisanal production. In Moorea, these shops are local hangouts where people come to shop and chat. They support the local economy, encourage more responsible consumption, and help promote local expertise and products.